Double Takes: Google Gmail Custom Time Feature: Happy April Fool’s

In honor of April Fool’s day, Google’s Gmail users got punked. Google introduced their new gag-feature which allows Gmail users to send emails in the past by setting a ‘custom time’ on individual emails. The feature boasts its ability to allow you to be on time, all the time. One faux-commenter posts:

“I just got two tickets to Radiohead by being the ‘first’ to respond to a co-worker’s ‘first-come, first-serve’ email. Someone else had already won them, but I told everyone to check their inboxes again.”

Apparently Google takes the day very seriously. Not only have they had a consistent history of April Fool’s pranks, but it’s their ‘birthday’ as well. They launched on April 1, 2004. Pretty funny and sadly the only April Fool’s prank I was subject too.

Sigh…if only.