double takes: Whitelines: Olof Hansson

Swedish designer Olof Hansson is the mastermind behind Whitelines, a paper product series that is completely backwards, and I love it! The company produces carbon-neutral writing paper that puts white lines against a grey background, instead dark lines against a white background.

“Traditional dark-lined paper not only depends on the use of bleach for a contrasting background, it also can conflict with lines and letters drawn or written on its surface. Dark lines show up on photocopies too, often making for muddy, difficult-to-view copies.”

Seriously, what a great idea? Not to mention how much cleaner and crisper your written pages would appear!

(Found via Springwise)