Double Takes: You Will Miss…

Students of the INSEAD business school in France were commissioned to create an anti-drunk driving campaign poster after the sudden death of one of their MBA classmates. Kasia Korczak’s design combines dark humor with real danger. As a college student who lost two friends to drunk driving this past year, I’m impressed with how well Korczak reaches and speaks to her audience. Very poignant.

(Found via We Hear It)